"MMWIRE Article"
Relating to the development of a Sabrina Computer Game, (April 1997)
Girl Games Moving to TV, Radio; Launches New Site
Girl Games is on track to begin producing original programs for radio and TV that speak to the audience it reached through CD-ROM and online, President Laura Groppe tells MMWIRE. It is also expanding its online presence.
"Girl Games is a producer of content that found an audience. We're now being asked to develop content for other media," she says. These are to be original properties coming out of the Girl Games brand. "Young girls and women will never focus on one medium, and not another. Girls will always be consumers of TV, radio, CD-ROM and online. It's our job to bring that audience (girls 8-14) into the future from radio and TV."
Groppe expects a TV development deal to be in place by year end. Girl Games will do a test market in three cities this summer with radio programming.
Girl Games last week launched a site, planetgirl.com, (http://www.planetgirl.com) featuring chats, greeting cards, a monthly newsletter and topical issues. The company's existing site, (http://www.girlgamesinc.com), will be used mostly for marketing.
CD-ROM-based games content will be linked to the planetgirl.com site. In addition, Girls Games is developing a title based on the TV show, Sabrina The Teenage Witch. It's also developing Clueless, based on the film and TV show of the same name. Both are to be released in October. (Girl Games, Laura Groppe, 512/478-1158)
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eric@ezz.u-net.comEric Last, 25/5/97